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MESSAGING MISTAKE #4

You're making the story about yourself

MISTAKE #1
You aren't talking
about your
customer's
problems.
MISTAKE #2
You aren't clearly 
identifying
your intended
audience.
MISTAKE #3
You're not 
identifying 
the goal for your video.
MISTAKE #4

CURRENTLY

WATCHING

You're focusing
too much
on yourself.
You're making
 the story about yourself. 

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